三九養(yǎng)生堂記者 鄧肯·蓋伊 報道
精彩| 作??(zuo)為?(wei)國??(guo)內(nèi)??(nei)首??(shou)家??(jia)突??(tu)破??(po)萬??(wan)店??(dian)規(guī)??(gui)模??(mo)的??(de)連??(lian)鎖??(suo)咖??(ka)啡??(fei)品??(pin)牌??(pai)?，瑞?(rui)幸??(xing)咖??(ka)啡??(fei)圍??(wei)繞?(rao)“人??(ren)、貨??(huo)、場??(chang)”進??(jin)行??(xing)了??(le)全??(quan)面??(mian)升??(sheng)級??(ji)變??(bian)革??(ge)?，在??(zai)產(chǎn)??(chan)品??(pin)、用??(yong)戶??(hu)、門??(men)店??(dian)等??(deng)諸??(zhu)多??(duo)環(huán)??(huan)節(jié)??(jie)已??(yi)形??(xing)成??(cheng)良?(liang)性??(xing)循??(xun)環(huán)??(huan)?，從??(cong)增??(zeng)長??(chang)的??(de)數(shù)??(shu)據(jù)??(ju)中??(zhong)可??(ke)以?(yi)看??(kan)出??(chu)?，瑞??(rui)幸??(xing)的??(de)商??(shang)業(yè)??(ye)模??(mo)式??(shi)已??(yi)經(jīng)??(jing)形??(xing)成??(cheng)了??(le)一??(yi)個??(ge)健??(jian)康??(kang)的??(de)循??(xun)環(huán)??(huan)：瑞??(rui)幸??(xing)咖?(ka)啡??(fei)始??(shi)終??(zhong)保??(bao)持?(chi)著??(zhe)產(chǎn)?(chan)品??(pin)高??(gao)頻??(pin)推??(tui)新??(xin)的??(de)能??(neng)力??(li)?，且??(qie)爆?(bao)款?(kuan)頻??(pin)出??(chu)?，誕??(dan)生??(sheng)了?(le)厚??(hou)乳??(ru)拿??(na)鐵?(tie)、生??(sheng)椰??(ye)拿??(na)鐵??(tie)、絲??(si)絨??(rong)拿??(na)鐵?(tie)等??(deng)眾??(zhong)多??(duo)深??(shen)受??(shou)消??(xiao)費??(fei)者??(zhe)喜??(xi)愛??(ai)的??(de)爆??(bao)款??(kuan)產(chǎn)?(chan)品??(pin)；在??(zai)營??(ying)銷??(xiao)上??(shang)?，也?(ye)頻??(pin)頻??(pin)制??(zhi)造??(zao)出??(chu)“醬??(jiang)香??(xiang)拿??(na)鐵??(tie)”、“9.9元??(yuan)”這??(zhe)樣??(yang)的??(de)話??(hua)題??(ti)火??(huo)爆??(bao)出??(chu)圈??(quan)?，大??(da)眾??(zhong)對??(dui)品??(pin)牌??(pai)的?(de)認??(ren)知?(zhi)度??(du)和?(he)好??(hao)感??(gan)度??(du)不??(bu)斷?(duan)提??(ti)升??(sheng)；消??(xiao)費??(fei)者??(zhe)的??(de)青??(qing)睞??(lai)給??(gei)了??(le)瑞??(rui)幸?(xing)穩(wěn)??(wen)健??(jian)發(fā)??(fa)展??(zhan)的??(de)底??(di)氣?(qi)?。??通??(tong)過??(guo)“自??(zi)營??(ying)+聯(lián)??(lian)營??(ying)”的??(de)模??(mo)式??(shi)?，瑞??(rui)幸?(xing)咖??(ka)啡??(fei)不??(bu)斷??(duan)擴??(kuo)張??(zhang)市??(shi)場??(chang)?，在??(zai)今??(jin)年??(nian)6月??(yue)率?(lv)先?(xian)突??(tu)破?(po)萬??(wan)店??(dian)規(guī)??(gui)模??(mo)?，成??(cheng)為??(wei)國??(guo)內(nèi)??(nei)首??(shou)個?(ge)門??(men)店??(dian)數(shù)??(shu)量??(liang)破??(po)萬??(wan)的??(de)連??(lian)鎖??(suo)咖??(ka)啡??(fei)品??(pin)牌??(pai)?，目??(mu)前??(qian)瑞??(rui)幸??(xing)咖??(ka)啡??(fei)門??(men)店??(dian)數(shù)?(shu)已??(yi)超?(chao)過?(guo)13,000家??(jia)?，預??(yu)計??(ji)今??(jin)年??(nian)年??(nian)底??(di)?，瑞??(rui)幸?(xing)咖??(ka)啡??(fei)門??(men)店??(dian)數(shù)?(shu)將??(jiang)突??(tu)破??(po)15,000家??(jia)?。據(jù)??(ju)財??(cai)報??(bao)顯??(xian)示?(shi)?，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)2023年??(nian)上??(shang)半??(ban)年??(nian)總??(zong)凈??(jing)收?(shou)入??(ru)已??(yi)經(jīng)?(jing)突??(tu)破??(po)106.38億??(yi)元??(yuan)人?(ren)民??(min)幣??(bi)?，同??(tong)比??(bi)增??(zeng)長?(chang)86.5%?。累?(lei)計?(ji)消??(xiao)費??(fei)用??(yong)戶??(hu)數(shù)?(shu)截?(jie)至??(zhi)2023年??(nian)第??(di)二??(er)季??(ji)度??(du)已??(yi)超??(chao)過??(guo)1.7億??(yi)??！ ≡??(zai)過??(guo)去??(qu)兩??(liang)年?(nian)的??(de)金??(jin)字??(zi)招??(zhao)牌??(pai)的??(de)調(diào)??(tiao)研??(yan)中??(zhong)??，瑞??(rui)幸??(xing)的??(de)品??(pin)牌??(pai)偏??(pian)好??(hao)度??(du)占?(zhan)比??(bi)均??(jun)超??(chao)過??(guo)了?(le)11.10%??，穩(wěn)??(wen)居??(ju)榜??(bang)首?(shou)位??(wei)置?(zhi)??，且??(qie)今??(jin)年??(nian)的??(de)消??(xiao)費??(fei)者??(zhe)喜??(xi)愛??(ai)比?(bi)例??(li)高??(gao)達??(da)26.26%??。??在??(zai)食??(shi)品??(pin)飲??(yin)料??(liao)類?(lei)“新??(xin)國??(guo)貨??(huo)榜?(bang)樣??(yang)”榜??(bang)單??(dan)中??(zhong)??，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)在??(zai)過??(guo)去??(qu)三??(san)年??(nian)均??(jun)以??(yi)超??(chao)過??(guo)42%的??(de)消??(xiao)費??(fei)者??(zhe)喜?(xi)愛??(ai)比?(bi)例??(li)位??(wei)列??(lie)第?(di)一??(yi)??，今??(jin)年??(nian)更??(geng)是?(shi)以??(yi)45.35%和??(he)30.31%的??(de)喜?(xi)愛??(ai)比??(bi)例?(li)收??(shou)獲??(huo)了??(le)連?(lian)鎖??(suo)咖??(ka)啡??(fei)和??(he)袋??(dai)泡??(pao)及??(ji)速??(su)溶?(rong)咖??(ka)啡??(fei)兩??(liang)個??(ge)品??(pin)類?(lei)的??(de)雙??(shuang)料??(liao)第??(di)一??(yi)??。這??(zhe)些??(xie)都??(dou)直??(zhi)接??(jie)反??(fan)映??(ying)出??(chu)了?(le)消??(xiao)費?(fei)者??(zhe)對??(dui)瑞??(rui)幸?(xing)咖??(ka)啡??(fei)品??(pin)牌??(pai)的??(de)好??(hao)感??(gan)度??(du)和??(he)認??(ren)可??(ke)度??(du)的??(de)提??(ti)升??(sheng)??。
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