三九養(yǎng)生堂記者 鄧肯·蓋伊 報道
精彩| 短??(duan)視??(shi)頻?(pin)平??(ping)臺??(tai)正??(zheng)在??(zai)為??(wei)電?(dian)影??(ying)市??(shi)場??(chang)拉??(la)新??(xin)、擴??(kuo)容??(rong)??。??當??(dang)前??(qian)?，電??(dian)影??(ying)市??(shi)場??(chang)的??(de)主??(zhu)力??(li)受?(shou)眾??(zhong)向??(xiang)年?(nian)輕??(qing)一?(yi)代??(dai)轉??(zhuan)移?(yi)?，下??(xia)沉??(chen)市??(shi)場??(chang)逐??(zhu)漸??(jian)成??(cheng)為??(wei)電??(dian)影??(ying)票??(piao)房??(fang)的??(de)主??(zhu)陣??(zhen)地??(di)??。短??(duan)視??(shi)頻??(pin)平??(ping)臺??(tai)用??(yong)戶??(hu)屬?(shu)性??(xing)與??(yu)電??(dian)影??(ying)市??(shi)場??(chang)主??(zhu)力??(li)觀??(guan)眾??(zhong)高??(gao)度??(du)重??(zhong)合??(he)?，從??(cong)這??(zhe)個?(ge)角??(jiao)度??(du)說??(shuo)?，抓??(zhua)住?(zhu)短??(duan)視??(shi)頻??(pin)營??(ying)銷??(xiao)?，就??(jiu)是??(shi)抓??(zhua)住??(zhu)了??(le)下??(xia)沉??(chen)市??(shi)場??(chang)和??(he)年??(nian)輕??(qing)人??(ren)??。電??(dian)影??(ying)市?(shi)場??(chang)經(jīng)?(jing)過??(guo)多??(duo)年?(nian)發(fā)??(fa)展??(zhan)?，不??(bu)可??(ke)避??(bi)免??(mian)地??(di)遇??(yu)到??(dao)一祝(yi)些?(xie)瓶??(ping)頸??(jing)??。如?(ru)果??(guo)能??(neng)用??(yong)好??(hao)短??(duan)視??(shi)頻??(pin)陣秘(zhen)地??(di)?，吸?(xi)引?(yin)更??(geng)多??(duo)尚??(shang)未??(wei)養(yǎng)??(yang)成?(cheng)觀??(guan)影??(ying)習??(xi)慣??(guan)、卻??(que)有??(you)文??(wen)化??(hua)娛?(yu)樂??(le)需??(xu)求??(qiu)的??(de)潛??(qian)在??(zai)觀?(guan)眾??(zhong)“路?(lu)轉??(zhuan)粉??(fen)”?，對??(dui)電??(dian)影??(ying)市??(shi)場??(chang)增??(zeng)量??(liang)擴??(kuo)容??(rong)具??(ju)有??(you)重??(zhong)要??(yao)意??(yi)義?(yi)???！ 《??(duan)視??(shi)頻??(pin)營??(ying)銷??(xiao)是??(shi)一??(yi)把??(ba)雙??(shuang)刃??(ren)劍??(jian)?，過??(guo)度??(du)營??(ying)銷??(xiao)無??(wu)異??(yi)于??(yu)本??(ben)末??(mo)倒??(dao)置??(zhi)?，效?(xiao)果??(guo)可??(ke)能??(neng)適??(shi)得??(de)其??(qi)反?(fan)??。??今??(jin)年??(nian)幾??(ji)部??(bu)熱??(re)門??(men)電??(dian)影??(ying)在??(zai)短??(duan)視??(shi)頻??(pin)平??(ping)臺??(tai)的?(de)營??(ying)銷??(xiao)頗??(po)有?(you)爭??(zheng)奇??(qi)斗??(dou)艷??(yan)的??(de)味??(wei)道??(dao)??。比??(bi)內(nèi)??(nei)容??(rong)?，各??(ge)種??(zhong)幕??(mu)后??(hou)花??(hua)絮??(xu)、高??(gao)光??(guang)片??(pian)段?(duan)?，看??(kan)似??(si)為?(wei)影??(ying)片??(pian)埋??(mai)下??(xia)了??(le)不??(bu)少??(shao)爆??(bao)梗??(geng)?，但??(dan)由??(you)于??(yu)實??(shi)際??(ji)內(nèi)??(nei)容??(rong)一??(yi)般??(ban)?，引??(yin)發(fā)??(fa)貨??(huo)不??(bu)對??(dui)板??(ban)的??(de)質(zhì)??(zhi)疑??(yi)??。比??(bi)煽??(shan)情??(qing)?，各?(ge)種??(zhong)觀??(guan)眾??(zhong)痛??(tong)哭??(ku)的??(de)視??(shi)頻??(pin)不??(bu)斷??(duan)流??(liu)出??(chu)??。當??(dang)煽??(shan)情??(qing)、賣??(mai)慘??(can)成??(cheng)為??(wei)短??(duan)視??(shi)頻?(pin)營??(ying)銷??(xiao)的??(de)慣??(guan)用??(yong)套??(tao)路??(lu)?，只??(zhi)會??(hui)招??(zhao)致??(zhi)反??(fan)感??(gan)?，甚??(shen)至??(zhi)反??(fan)噬??(shi)電??(dian)影??(ying)口?(kou)碑??(bei)??。要??(yao)看??(kan)到??(dao)?，短??(duan)視??(shi)頻??(pin)本?(ben)身?(shen)也??(ye)是??(shi)文?(wen)化?(hua)產(chǎn)??(chan)品?(pin)?，需??(xu)要??(yao)不?(bu)斷??(duan)創(chuàng)??(chuang)新??(xin)??。只??(zhi)有??(you)用?(yong)獨??(du)特??(te)方??(fang)式??(shi)挖??(wa)掘?(jue)影??(ying)視??(shi)作??(zuo)品??(pin)的??(de)豐??(feng)富??(fu)內(nèi)??(nei)涵??(han)?，才??(cai)能??(neng)實??(shi)現(xiàn)??(xian)流??(liu)量??(liang)與??(yu)票??(piao)房??(fang)的??(de)高??(gao)效??(xiao)轉??(zhuan)換??(huan)??。
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