三九養(yǎng)生堂記者 鄧肯·蓋伊 報道
精彩| “隨??(sui)著??(zhe)本??(ben)土??(tu)品??(pin)牌??(pai)和??(he)其??(qi)他??(ta)外??(wai)資??(zi)品??(pin)牌??(pai)的??(de)加??(jia)大??(da)布??(bu)局??(ju)??，歐??(ou)萊??(lai)雅??(ya)肯??(ken)定??(ding)面??(mian)臨??(lin)著??(zhe)一??(yi)定?(ding)的??(de)競?(jing)爭??(zheng)??。?中??(zhong)國??(guo)市??(shi)場??(chang)對??(dui)于?(yu)化??(hua)妝?(zhuang)品??(pin)的??(de)需??(xu)求??(qiu)龐??(pang)大??(da)??，吸??(xi)引??(yin)了??(le)眾??(zhong)多??(duo)國??(guo)內?(nei)外??(wai)品??(pin)牌??(pai)競??(jing)相??(xiang)進??(jin)入??(ru)??。本??(ben)土??(tu)品??(pin)牌??(pai)通??(tong)過??(guo)更??(geng)深??(shen)入?(ru)地??(di)了??(le)解??(jie)本?(ben)地??(di)消??(xiao)費??(fei)者??(zhe)需??(xu)求??(qiu)和??(he)市?(shi)場??(chang)趨??(qu)勢??(shi)??，以??(yi)及??(ji)更??(geng)具??(ju)競??(jing)爭??(zheng)力??(li)的?(de)價??(jia)格??(ge)和??(he)產??(chan)品??(pin)定??(ding)位??(wei)??，取??(qu)得??(de)了??(le)一??(yi)定??(ding)的??(de)市??(shi)場?(chang)份??(fen)額??(e)??。同??(tong)時??(shi)??，其?(qi)他??(ta)外??(wai)資??(zi)品??(pin)牌??(pai)通??(tong)過??(guo)產??(chan)品??(pin)創(chuàng)??(chuang)新??(xin)、營??(ying)銷??(xiao)策??(ce)略??(lve)和??(he)品??(pin)牌??(pai)形??(xing)象??(xiang)等??(deng)方??(fang)面??(mian)的?(de)優(yōu)??(you)勢??(shi)??，也??(ye)在??(zai)中??(zhong)國?(guo)市?(shi)場?(chang)上??(shang)表??(biao)現(xiàn)??(xian)出??(chu)色??(se)??。歐??(ou)萊??(lai)雅??(ya)需??(xu)要??(yao)不??(bu)斷??(duan)提??(ti)升??(sheng)產??(chan)品?(pin)競??(jing)爭??(zheng)力??(li)、增??(zeng)強??(qiang)品??(pin)牌??(pai)影??(ying)響??(xiang)力??(li)??，并??(bing)且??(qie)深??(shen)入??(ru)了??(le)解?(jie)本??(ben)地??(di)市??(shi)場??(chang)??，結??(jie)合??(he)中??(zhong)國??(guo)消??(xiao)費??(fei)者??(zhe)的??(de)特??(te)點??(dian)研??(yan)發(fā)??(fa)出??(chu)適??(shi)合??(he)中??(zhong)國??(guo)消??(xiao)費??(fei)者??(zhe)的??(de)產??(chan)品??(pin)??，才??(cai)能??(neng)在??(zai)面??(mian)臨??(lin)競??(jing)爭??(zheng)的?(de)環(huán)??(huan)境?(jing)中??(zhong)保??(bao)持??(chi)競??(jing)爭??(zheng)優(yōu)??(you)勢??(shi)???！迸??(pan)俊??(jun)表??(biao)示?(shi)??。 包??(bao)括??(kuo)中??(zhong)國??(guo)市??(shi)場??(chang)在??(zai)內??(nei)的??(de)北??(bei)亞??(ya)市??(shi)場??(chang)三??(san)季??(ji)度??(du)銷??(xiao)售??(shou)額??(e)的?(de)下??(xia)滑??(hua)?，讓??(rang)歐??(ou)萊??(lai)雅??(ya)陷?(xian)入??(ru)增??(zeng)長??(chang)瓶??(ping)頸?(jing)的??(de)質??(zhi)疑??(yi)聲??(sheng)中??(zhong)??。??根??(gen)據(jù)?(ju)歐??(ou)萊??(lai)雅??(ya)最??(zui)新??(xin)財??(cai)報?(bao)數(shù)??(shu)據(jù)??(ju)?，前??(qian)三??(san)季??(ji)度??(du)銷??(xiao)售??(shou)額?(e)突?(tu)破??(po)300億??(yi)歐??(ou)元??(yuan)?，所??(suo)有??(you)事??(shi)業(yè)??(ye)部??(bu)以??(yi)及??(ji)所??(suo)有??(you)地??(di)區(qū)??(qu)均??(jun)實??(shi)現(xiàn)??(xian)增??(zeng)長??(chang)?，然??(ran)而??(er)看??(kan)似??(si)完??(wan)美??(mei)的??(de)財??(cai)報??(bao)背??(bei)后??(hou)?，北??(bei)亞??(ya)區(qū)??(qu)以??(yi)及?(ji)中??(zhong)國??(guo)市??(shi)場??(chang)增??(zeng)長??(chang)的?(de)放??(fang)緩??(huan)為??(wei)歐??(ou)萊??(lai)雅??(ya)留??(liu)下??(xia)不??(bu)完??(wan)美??(mei)的??(de)注??(zhu)腳??(jiao)?，同??(tong)樣??(yang)也??(ye)被??(bei)業(yè)??(ye)界??(jie)看??(kan)作??(zuo)歐??(ou)萊??(lai)雅??(ya)告??(gao)別??(bie)高??(gao)增??(zeng)長??(chang)時??(shi)代??(dai)陷??(xian)入??(ru)增??(zeng)長?(chang)瓶??(ping)頸??(jing)的??(de)跡??(ji)象??(xiang)??。
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責編：呂程平