三九養(yǎng)生堂記者 鄧肯·蓋伊 報道
精彩| 在??(zai)新??(xin)消??(xiao)費??(fei)時??(shi)代??(dai)??，以??(yi)讓??(rang)自??(zi)己?(ji)開?(kai)心??(xin)、獲??(huo)得??(de)更?(geng)好?(hao)的??(de)生??(sheng)活??(huo)體??(ti)驗??(yan)為??(wei)目??(mu)的?(de)的??(de)“悅??(yue)己??(ji)消?(xiao)費??(fei)”已??(yi)經(jīng)??(jing)成??(cheng)為??(wei)年??(nian)輕??(qing)一??(yi)代??(dai)的??(de)生??(sheng)活??(huo)態(tài)??(tai)度??(du)??。??艾??(ai)媒??(mei)咨??(zi)詢??(xun)發(fā)??(fa)布??(bu)的??(de)《2022年??(nian)中??(zhong)國??(guo)興??(xing)趣??(qu)消??(xiao)費??(fei)趨??(qu)勢??(shi)洞??(dong)察??(cha)白??(bai)皮??(pi)書??(shu)》顯??(xian)示??(shi)??，截??(jie)至??(zhi)2021年??(nian)??，我??(wo)國??(guo)“90后?(hou)”及??(ji)“00后??(hou)”人?(ren)口??(kou)量??(liang)接??(jie)近?(jin)3.2億??(yi)人??(ren)??，已??(yi)成??(cheng)為??(wei)國??(guo)內??(nei)消??(xiao)費??(fei)生??(sheng)力??(li)軍??(jun)??。其??(qi)中??(zhong)??，六??(liu)成??(cheng)以??(yi)上??(shang)是??(shi)以??(yi)取?(qu)悅??(yue)自??(zi)己?(ji)、提??(ti)升??(sheng)幸??(xing)福??(fu)感??(gan)為??(wei)消??(xiao)費??(fei)核??(he)心??(xin)??。他?(ta)們??(men)購??(gou)買??(mai)商?(shang)品??(pin)不??(bu)再??(zai)僅??(jin)為??(wei)滿??(man)足??(zu)實??(shi)用??(yong)需??(xu)求??(qiu)??，而??(er)是??(shi)更??(geng)多??(duo)地??(di)關??(guan)注??(zhu)商??(shang)品??(pin)的??(de)個??(ge)性??(xing)化??(hua)特??(te)征??(zheng)和??(he)商??(shang)品??(pin)附?(fu)加??(jia)情??(qing)感??(gan)價??(jia)值??(zhi)??。品??(pin)質??(zhi)及??(ji)品??(pin)牌??(pai)消??(xiao)費??(fei)的??(de)關??(guan)注??(zhu)點??(dian)是??(shi)消??(xiao)費??(fei)品??(pin)的??(de)特??(te)征??(zheng)??，而??(er)“悅??(yue)己??(ji)消?(xiao)費?(fei)”的?(de)關??(guan)注??(zhu)點?(dian)則??(ze)是??(shi)消??(xiao)費??(fei)者??(zhe)自??(zi)身??(shen)的??(de)感??(gan)受??(shou)和??(he)體??(ti)驗??(yan)???！ 皭??(yue)己??(ji)消??(xiao)費??(fei)”成??(cheng)為??(wei)潮??(chao)流??(liu)??，是??(shi)我??(wo)國??(guo)社??(she)會??(hui)個??(ge)性??(xing)化??(hua)的??(de)體??(ti)現(xiàn)??(xian)??。??社??(she)會??(hui)學??(xue)者??(zhe)閻??(yan)云??(yun)翔??(xiang)的??(de)研??(yan)究??(jiu)表??(biao)明??(ming)??，中?(zhong)國??(guo)改??(gai)革??(ge)開??(kai)放??(fang)以??(yi)來??(lai)大??(da)眾??(zhong)消??(xiao)費??(fei)的??(de)興??(xing)起??(qi)與??(yu)個??(ge)體??(ti)意??(yi)識??(shi)的??(de)凸??(tu)顯??(xian)是??(shi)相??(xiang)伴??(ban)隨??(sui)的??(de)??，個??(ge)體?(ti)意??(yi)識??(shi)的??(de)崛??(jue)起??(qi)促??(cu)進??(jin)了??(le)消?(xiao)費??(fei)升??(sheng)級??(ji)??，消??(xiao)費??(fei)升??(sheng)級??(ji)也??(ye)強??(qiang)化??(hua)了??(le)個??(ge)體??(ti)意??(yi)識??(shi)??。需??(xu)要?(yao)注??(zhu)意??(yi)的?(de)是??(shi)??，個??(ge)體?(ti)意??(yi)識??(shi)的?(de)崛??(jue)起??(qi)和?(he)“悅??(yue)己??(ji)消?(xiao)費??(fei)”的?(de)盛??(sheng)行??(xing)并?(bing)不?(bu)意??(yi)味??(wei)著?(zhe)消??(xiao)費??(fei)者??(zhe)要??(yao)背??(bei)離??(li)社??(she)會??(hui)??。事??(shi)實??(shi)上??(shang)??，在??(zai)很?(hen)多??(duo)消??(xiao)費?(fei)者??(zhe)心??(xin)目??(mu)中??(zhong)??，自??(zi)身??(shen)的??(de)幸??(xing)福??(fu)感??(gan)是??(shi)與?(yu)家??(jia)庭??(ting)、社??(she)會?(hui)緊??(jin)密??(mi)相??(xiang)連?(lian)的??(de)??。民??(min)眾??(zhong)對??(dui)美??(mei)好??(hao)生??(sheng)活??(huo)的??(de)理??(li)解??(jie)不??(bu)限??(xian)于??(yu)個??(ge)人??(ren)物??(wu)質??(zhi)層?(ceng)面??(mian)的??(de)內??(nei)容??(rong)(如??(ru)富??(fu)足??(zu)的?(de)物??(wu)質?(zhi)生??(sheng)活??(huo))??，也??(ye)包??(bao)含?(han)家??(jia)庭??(ting)關??(guan)系??(xi)層?(ceng)面??(mian)的??(de)內??(nei)容??(rong)(如??(ru)家??(jia)人??(ren)團??(tuan)圓??(yuan)、家??(jia)庭??(ting)溫?(wen)馨??(xin)等??(deng))以??(yi)及??(ji)國??(guo)家??(jia)和??(he)社??(she)會??(hui)環(huán)??(huan)境??(jing)層??(ceng)面??(mian)的??(de)內?(nei)容??(rong)(如??(ru)社?(she)會??(hui)和??(he)諧?(xie)穩(wěn)??(wen)定??(ding)、民??(min)主??(zhu)文??(wen)明??(ming)、國??(guo)家??(jia)富??(fu)強??(qiang)等??(deng))??，而??(er)且??(qie)??，家??(jia)庭??(ting)關??(guan)系??(xi)和??(he)國??(guo)家??(jia)社??(she)會??(hui)維??(wei)度??(du)的??(de)重??(zhong)要??(yao)性??(xing)更??(geng)高??(gao)???？??(zong)之??(zhi)??，“悅?(yue)己??(ji)消??(xiao)費??(fei)”的??(de)背??(bei)后??(hou)是??(shi)個??(ge)體?(ti)對??(dui)幸??(xing)福??(fu)感??(gan)、獲??(huo)得??(de)感??(gan)、安?(an)全??(quan)感??(gan)的??(de)追??(zhui)求??(qiu)??，是?(shi)個??(ge)體??(ti)的??(de)美??(mei)好??(hao)生?(sheng)活??(huo)需??(xu)要??(yao)??，不??(bu)僅??(jin)受?(shou)個?(ge)人??(ren)體??(ti)驗??(yan)的??(de)影??(ying)響??(xiang)??，而??(er)且??(qie)受??(shou)社?(she)會??(hui)環(huán)??(huan)境??(jing)和??(he)社??(she)會??(hui)關??(guan)系??(xi)的??(de)影??(ying)響??(xiang)??。在??(zai)“悅??(yue)己??(ji)消??(xiao)費??(fei)”對?(dui)應?(ying)的??(de)美??(mei)好??(hao)生??(sheng)活??(huo)內?(nei)涵??(han)中??(zhong)??，個??(ge)體??(ti)富??(fu)足??(zu)、家??(jia)庭??(ting)幸??(xing)福??(fu)、國??(guo)家??(jia)富??(fu)強??(qiang)各??(ge)自??(zi)的?(de)權??(quan)重??(zhong)如??(ru)何??(he)??，是??(shi)值??(zhi)得??(de)關??(guan)注?(zhu)的??(de)重??(zhong)要??(yao)內??(nei)容??(rong)??。 (曾??(zeng)文??(wen))
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