三九養(yǎng)生堂記者 鄧肯·蓋伊 報道
精彩| 中??(zhong)國??(guo)食??(shi)品??(pin)產(chǎn)??(chan)業(yè)??(ye)分??(fen)析??(xi)師??(shi)朱??(zhu)丹??(dan)蓬??(peng)指??(zhi)出??(chu)：“中??(zhong)國??(guo)消?(xiao)費?(fei)品??(pin)產(chǎn)??(chan)業(yè)??(ye)正??(zheng)在?(zai)經(jīng)??(jing)歷??(li)一??(yi)場??(chang)變??(bian)革??(ge)??，中??(zhong)國??(guo)消??(xiao)費??(fei)者?(zhe)的??(de)需??(xu)求??(qiu)思??(si)維??(wei)和??(he)消??(xiao)費??(fei)行??(xing)為??(wei)正??(zheng)在?(zai)發(fā)??(fa)生??(sheng)深??(shen)刻?(ke)的??(de)變??(bian)化??(hua)?。??瑞??(rui)幸??(xing)咖??(ka)啡?(fei)精??(jing)準??(zhun)洞??(dong)察??(cha)到??(dao)了?(le)消??(xiao)費??(fei)者??(zhe)的??(de)需??(xu)求??(qiu)??，在??(zai)過??(guo)去??(qu)三??(san)年??(nian)不??(bu)僅??(jin)經(jīng)??(jing)受??(shou)住??(zhu)了??(le)考??(kao)驗??(yan)??，還??(hai)打??(da)了??(le)一??(yi)場??(chang)漂??(piao)亮??(liang)的??(de)翻??(fan)身??(shen)仗??(zhang)?。從??(cong)《第??(di)一??(yi)財??(cai)經(jīng)??(jing)》雜??(za)志??(zhi)公??(gong)布??(bu)的??(de)2023年??(nian)度??(du)調(diào)?(tiao)研??(yan)報?(bao)告??(gao)中??(zhong)我??(wo)們??(men)也??(ye)能??(neng)夠??(gou)看??(kan)出??(chu)??，面??(mian)對??(dui)充??(chong)滿??(man)變?(bian)化??(hua)和??(he)不??(bu)確??(que)定??(ding)性??(xing)的??(de)市??(shi)場??(chang)環(huán)?(huan)境??(jing)??，中??(zhong)國??(guo)消??(xiao)費??(fei)端??(duan)的??(de)消??(xiao)費??(fei)心??(xin)態(tài)??(tai)在??(zai)發(fā)??(fa)生??(sheng)轉(zhuǎn)??(zhuan)變??(bian)??，快??(kuai)消??(xiao)行??(xing)業(yè)??(ye)品??(pin)牌??(pai)必??(bi)將??(jiang)迎??(ying)來??(lai)更??(geng)為??(wei)嚴??(yan)峻??(jun)的??(de)考??(kao)驗??(yan)??！薄 ∽??(zuo)為??(wei)國??(guo)內(nèi)??(nei)首??(shou)家??(jia)突??(tu)破??(po)萬??(wan)店??(dian)規(guī)??(gui)模??(mo)的??(de)連??(lian)鎖??(suo)咖??(ka)啡??(fei)品??(pin)牌??(pai)??，瑞??(rui)幸?(xing)咖??(ka)啡??(fei)圍?(wei)繞??(rao)“人??(ren)、貨??(huo)、場??(chang)”進??(jin)行??(xing)了??(le)全??(quan)面??(mian)升??(sheng)級??(ji)變??(bian)革??(ge)??，在??(zai)產(chǎn)??(chan)品??(pin)、用??(yong)戶??(hu)、門??(men)店??(dian)等??(deng)諸??(zhu)多??(duo)環(huán)??(huan)節(jié)?(jie)已??(yi)形??(xing)成??(cheng)良??(liang)性??(xing)循??(xun)環(huán)??(huan)??，從??(cong)增??(zeng)長?(chang)的??(de)數(shù)??(shu)據(jù)??(ju)中??(zhong)可??(ke)以??(yi)看??(kan)出??(chu)??，瑞??(rui)幸??(xing)的??(de)商??(shang)業(yè)?(ye)模??(mo)式??(shi)已??(yi)經(jīng)??(jing)形??(xing)成?(cheng)了??(le)一?(yi)個??(ge)健?(jian)康??(kang)的??(de)循??(xun)環(huán)??(huan)：瑞??(rui)幸??(xing)咖??(ka)啡??(fei)始?(shi)終??(zhong)保??(bao)持?(chi)著??(zhe)產(chǎn)??(chan)品??(pin)高??(gao)頻??(pin)推??(tui)新??(xin)的??(de)能??(neng)力??(li)??，且??(qie)爆??(bao)款??(kuan)頻??(pin)出??(chu)??，誕??(dan)生??(sheng)了??(le)厚?(hou)乳??(ru)拿??(na)鐵??(tie)、生?(sheng)椰??(ye)拿??(na)鐵??(tie)、絲?(si)絨??(rong)拿??(na)鐵??(tie)等??(deng)眾??(zhong)多??(duo)深??(shen)受?(shou)消??(xiao)費??(fei)者??(zhe)喜??(xi)愛??(ai)的??(de)爆??(bao)款??(kuan)產(chǎn)??(chan)品??(pin)；在??(zai)營??(ying)銷??(xiao)上??(shang)??，也??(ye)頻??(pin)頻??(pin)制??(zhi)造??(zao)出??(chu)“醬??(jiang)香??(xiang)拿??(na)鐵??(tie)”、“9.9元??(yuan)”這??(zhe)樣??(yang)的??(de)話??(hua)題??(ti)火??(huo)爆??(bao)出??(chu)圈?(quan)??，大??(da)眾?(zhong)對??(dui)品?(pin)牌??(pai)的?(de)認??(ren)知??(zhi)度??(du)和?(he)好?(hao)感??(gan)度?(du)不??(bu)斷??(duan)提??(ti)升??(sheng)；消??(xiao)費??(fei)者?(zhe)的??(de)青??(qing)睞??(lai)給??(gei)了??(le)瑞??(rui)幸??(xing)穩(wěn)??(wen)健??(jian)發(fā)??(fa)展??(zhan)的??(de)底??(di)氣??(qi)??。?通??(tong)過??(guo)“自??(zi)營??(ying)+聯(lián)??(lian)營??(ying)”的??(de)模?(mo)式??(shi)??，瑞??(rui)幸??(xing)咖?(ka)啡??(fei)不??(bu)斷??(duan)擴??(kuo)張??(zhang)市??(shi)場??(chang)??，在??(zai)今??(jin)年??(nian)6月??(yue)率??(lv)先??(xian)突??(tu)破??(po)萬??(wan)店??(dian)規(guī)??(gui)模??(mo)??，成??(cheng)為??(wei)國??(guo)內(nèi)??(nei)首?(shou)個??(ge)門??(men)店??(dian)數(shù)??(shu)量??(liang)破??(po)萬??(wan)的?(de)連??(lian)鎖??(suo)咖??(ka)啡??(fei)品??(pin)牌??(pai)??，目??(mu)前??(qian)瑞??(rui)幸??(xing)咖??(ka)啡??(fei)門??(men)店??(dian)數(shù)??(shu)已?(yi)超??(chao)過??(guo)13,000家??(jia)??，預(yù)??(yu)計??(ji)今??(jin)年??(nian)年??(nian)底??(di)??，瑞?(rui)幸??(xing)咖??(ka)啡??(fei)門??(men)店??(dian)數(shù)??(shu)將?(jiang)突??(tu)破??(po)15,000家??(jia)??。據(jù)??(ju)財??(cai)報??(bao)顯??(xian)示??(shi)??，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)2023年?(nian)上??(shang)半?(ban)年??(nian)總??(zong)凈??(jing)收?(shou)入??(ru)已??(yi)經(jīng)??(jing)突??(tu)破??(po)106.38億??(yi)元??(yuan)人?(ren)民??(min)幣??(bi)??，同??(tong)比??(bi)增??(zeng)長??(chang)86.5%??。累??(lei)計??(ji)消?(xiao)費??(fei)用??(yong)戶??(hu)數(shù)??(shu)截??(jie)至??(zhi)2023年??(nian)第??(di)二??(er)季??(ji)度??(du)已??(yi)超??(chao)過??(guo)1.7億??(yi)??。
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