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　　三九養(yǎng)生堂記者 鄧肯·蓋伊 報道

精彩|　　短??(duan)視??(shi)頻??(pin)營??(ying)銷??(xiao)是??(shi)一??(yi)把??(ba)雙??(shuang)刃??(ren)劍??(jian)??，過??(guo)度??(du)營??(ying)銷??(xiao)無??(wu)異??(yi)于??(yu)本??(ben)末??(mo)倒??(dao)置??(zhi)??，效??(xiao)果??(guo)可??(ke)能??(neng)適??(shi)得??(de)其??(qi)反??(fan)??。??今??(jin)年?(nian)幾??(ji)部??(bu)熱??(re)門??(men)電??(dian)影??(ying)在??(zai)短??(duan)視??(shi)頻??(pin)平??(ping)臺??(tai)的??(de)營??(ying)銷??(xiao)頗??(po)有??(you)爭??(zheng)奇??(qi)斗??(dou)艷??(yan)的??(de)味??(wei)道??(dao)??。比??(bi)內(nèi)?(nei)容??(rong)??，各?(ge)種??(zhong)幕??(mu)后??(hou)花??(hua)絮??(xu)、高??(gao)光??(guang)片??(pian)段??(duan)??，看??(kan)似??(si)為??(wei)影??(ying)片??(pian)埋??(mai)下??(xia)了??(le)不??(bu)少??(shao)爆??(bao)梗??(geng)??，但??(dan)由??(you)于??(yu)實??(shi)際??(ji)內(nèi)??(nei)容??(rong)一??(yi)般?(ban)??，引??(yin)發(fā)??(fa)貨??(huo)不??(bu)對??(dui)板??(ban)的??(de)質(zhì)??(zhi)疑??(yi)??。比??(bi)煽??(shan)情??(qing)??，各??(ge)種??(zhong)觀??(guan)眾??(zhong)痛??(tong)哭??(ku)的??(de)視??(shi)頻??(pin)不??(bu)斷?(duan)流??(liu)出??(chu)??。當(dāng)??(dang)煽??(shan)情??(qing)、賣??(mai)慘??(can)成??(cheng)為??(wei)短??(duan)視??(shi)頻??(pin)營??(ying)銷??(xiao)的??(de)慣??(guan)用??(yong)套??(tao)路?(lu)??，只??(zhi)會??(hui)招??(zhao)致??(zhi)反??(fan)感??(gan)??，甚??(shen)至??(zhi)反??(fan)噬??(shi)電??(dian)影??(ying)口??(kou)碑??(bei)??。要??(yao)看??(kan)到??(dao)??，短??(duan)視??(shi)頻??(pin)本??(ben)身??(shen)也??(ye)是??(shi)文??(wen)化??(hua)產(chǎn)??(chan)品??(pin)??，需??(xu)要??(yao)不?(bu)斷??(duan)創(chuàng)??(chuang)新?(xin)??。只??(zhi)有??(you)用??(yong)獨??(du)特??(te)方??(fang)式??(shi)挖??(wa)掘??(jue)影??(ying)視??(shi)作??(zuo)品??(pin)的??(de)豐??(feng)富??(fu)內(nèi)??(nei)涵??(han)??，才??(cai)能??(neng)實??(shi)現(xiàn)??(xian)流??(liu)量??(liang)與??(yu)票??(piao)房?(fang)的??(de)高??(gao)效??(xiao)轉(zhuǎn)??(zhuan)換??(huan)??。　　一??(yi)部??(bu)影??(ying)片??(pian)的??(de)成??(cheng)功??(gong)離??(li)不??(bu)開??(kai)宣??(xuan)傳??(chuan)推??(tui)廣??(guang)?，國??(guo)際??(ji)電??(dian)影?(ying)強(qiáng)??(qiang)國??(guo)都??(dou)有??(you)高?(gao)度??(du)專??(zhuan)業(yè)??(ye)化??(hua)的??(de)推??(tui)廣??(guang)策??(ce)略??(lve)??。??合??(he)理??(li)營??(ying)銷?(xiao)不??(bu)僅??(jin)能?(neng)為??(wei)電?(dian)影??(ying)市??(shi)場??(chang)拓??(tuo)展??(zhan)觀??(guan)眾??(zhong)群??(qun)?，也??(ye)對??(dui)電??(dian)影??(ying)產(chǎn)??(chan)業(yè)??(ye)繁?(fan)榮?(rong)發(fā)??(fa)展??(zhan)起?(qi)到??(dao)一??(yi)定??(ding)推??(tui)動??(dong)作??(zuo)用??(yong)??。前??(qian)些??(xie)年?(nian)?，我??(wo)國??(guo)電??(dian)影??(ying)營??(ying)銷??(xiao)主??(zhu)要??(yao)依??(yi)靠??(kao)微??(wei)博??(bo)、豆??(dou)瓣?(ban)等??(deng)內(nèi)??(nei)容?(rong)平??(ping)臺??(tai)??。近??(jin)年??(nian)來??(lai)?，隨??(sui)著??(zhe)短??(duan)視??(shi)頻??(pin)用??(yong)戶??(hu)規(guī)??(gui)模??(mo)不??(bu)斷??(duan)擴(kuò)??(kuo)大??(da)?，內(nèi)??(nei)容??(rong)生??(sheng)態(tài)??(tai)不??(bu)斷??(duan)豐??(feng)富??(fu)?，在??(zai)引?(yin)流??(liu)和??(he)傳??(chuan)播??(bo)方??(fang)面?(mian)的??(de)優(yōu)??(you)勢??(shi)日??(ri)益??(yi)凸??(tu)顯??(xian)??。電??(dian)影?(ying)人??(ren)順??(shun)勢??(shi)而??(er)為??(wei)?，積??(ji)極??(ji)探??(tan)索??(suo)短??(duan)視??(shi)頻??(pin)與??(yu)影?(ying)視??(shi)內(nèi)??(nei)容??(rong)的??(de)有??(you)機(jī)??(ji)結(jié)?(jie)合?(he)?，為??(wei)影??(ying)視??(shi)作?(zuo)品??(pin)傳??(chuan)播??(bo)開??(kai)辟??(pi)了??(le)新??(xin)陣??(zhen)地??(di)??。

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