三九養(yǎng)生堂記者 鄧肯·蓋伊 報道
精彩| 從?(cong)暑??(shu)期??(qi)檔??(dang)電??(dian)影??(ying)《孤??(gu)注??(zhu)一??(yi)擲??(zhi)》到??(dao)國??(guo)慶??(qing)檔??(dang)《堅??(jian)如??(ru)磐??(pan)石??(shi)》??，短??(duan)視??(shi)頻??(pin)已??(yi)經(jīng)??(jing)成??(cheng)為??(wei)“種??(zhong)草??(cao)機??(ji)”??，成??(cheng)功??(gong)吸??(xi)引?(yin)了??(le)觀??(guan)眾?(zhong)注??(zhu)意??(yi)力??(li)??。??從??(cong)數(shù)??(shu)據(jù)??(ju)看??(kan)??，短?(duan)視??(shi)頻??(pin)熱??(re)度??(du)直??(zhi)接??(jie)影??(ying)響??(xiang)了??(le)票??(piao)房??(fang)走?(zou)勢??(shi)??。業(yè)??(ye)內(nèi)??(nei)人??(ren)士?(shi)指??(zhi)出??(chu)??，今??(jin)日??(ri)電??(dian)影??(ying)市??(shi)場?(chang)??，誰??(shui)抓??(zhua)住?(zhu)了??(le)短??(duan)視??(shi)頻??(pin)??，誰??(shui)就??(jiu)能??(neng)在??(zai)激??(ji)烈??(lie)的??(de)競??(jing)爭??(zheng)中??(zhong)脫??(tuo)穎??(ying)而??(er)出??(chu)??，領??(ling)先??(xian)一??(yi)步??(bu)???！ 《??(duan)視??(shi)頻?(pin)營??(ying)銷?(xiao)是??(shi)一??(yi)把??(ba)雙??(shuang)刃??(ren)劍?(jian)??，過??(guo)度??(du)營??(ying)銷??(xiao)無??(wu)異??(yi)于??(yu)本??(ben)末??(mo)倒??(dao)置??(zhi)??，效??(xiao)果??(guo)可??(ke)能??(neng)適?(shi)得??(de)其?(qi)反??(fan)??。??今??(jin)年??(nian)幾??(ji)部??(bu)熱??(re)門??(men)電??(dian)影??(ying)在??(zai)短??(duan)視??(shi)頻??(pin)平??(ping)臺??(tai)的??(de)營?(ying)銷??(xiao)頗??(po)有??(you)爭??(zheng)奇??(qi)斗??(dou)艷??(yan)的??(de)味??(wei)道??(dao)??。比??(bi)內(nèi)??(nei)容??(rong)??，各??(ge)種??(zhong)幕??(mu)后??(hou)花??(hua)絮??(xu)、高??(gao)光??(guang)片??(pian)段??(duan)??，看??(kan)似??(si)為??(wei)影??(ying)片??(pian)埋??(mai)下??(xia)了??(le)不??(bu)少??(shao)爆??(bao)梗??(geng)??，但?(dan)由??(you)于?(yu)實??(shi)際??(ji)內(nèi)?(nei)容??(rong)一??(yi)般??(ban)??，引??(yin)發(fā)??(fa)貨?(huo)不??(bu)對??(dui)板?(ban)的?(de)質(zhì)??(zhi)疑??(yi)??。比??(bi)煽??(shan)情??(qing)??，各??(ge)種??(zhong)觀??(guan)眾??(zhong)痛??(tong)哭??(ku)的??(de)視??(shi)頻??(pin)不??(bu)斷??(duan)流??(liu)出??(chu)??。當??(dang)煽?(shan)情??(qing)、賣??(mai)慘??(can)成??(cheng)為??(wei)短??(duan)視??(shi)頻??(pin)營??(ying)銷??(xiao)的??(de)慣??(guan)用??(yong)套??(tao)路??(lu)??，只??(zhi)會??(hui)招??(zhao)致?(zhi)反?(fan)感??(gan)??，甚??(shen)至??(zhi)反??(fan)噬??(shi)電??(dian)影??(ying)口??(kou)碑?(bei)??。要??(yao)看??(kan)到??(dao)??，短??(duan)視??(shi)頻??(pin)本??(ben)身??(shen)也?(ye)是??(shi)文??(wen)化??(hua)產(chǎn)??(chan)品??(pin)??，需??(xu)要??(yao)不??(bu)斷??(duan)創(chuàng)??(chuang)新??(xin)??。只??(zhi)有??(you)用??(yong)獨?(du)特??(te)方??(fang)式??(shi)挖??(wa)掘??(jue)影??(ying)視??(shi)作??(zuo)品??(pin)的??(de)豐??(feng)富??(fu)內(nèi)??(nei)涵??(han)??，才??(cai)能??(neng)實??(shi)現(xiàn)??(xian)流??(liu)量??(liang)與??(yu)票??(piao)房??(fang)的??(de)高??(gao)效??(xiao)轉(zhuǎn)??(zhuan)換??(huan)??。
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