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學(xué)習(xí)快評(píng)丨qibao666888　　中??(zhong)國(guó)??(guo)傳??(chuan)媒??(mei)大??(da)學(xué)??(xue)文??(wen)化??(hua)產(chǎn)??(chan)業(yè)??(ye)管??(guan)理??(li)系??(xi)主??(zhu)任??(ren)提??(ti)出??(chu)四??(si)點(diǎn)??(dian)建??(jian)議??(yi)??。??首??(shou)先??(xian)??，挖??(wa)掘??(jue)有??(you)價(jià)??(jia)值??(zhi)的??(de)文??(wen)化??(hua)現(xiàn)??(xian)象??(xiang)??，并?(bing)將??(jiang)其??(qi)轉(zhuǎn)??(zhuan)化??(hua)為??(wei)可??(ke)延??(yan)展??(zhan)的??(de)文??(wen)創(chuàng)??(chuang)產(chǎn)??(chan)品??(pin)??，打??(da)造??(zao)產(chǎn)??(chan)業(yè)??(ye)鏈??(lian)條?(tiao)；其??(qi)次??(ci)??，文??(wen)化?(hua)IP需?(xu)與??(yu)市??(shi)場(chǎng)??(chang)經(jīng)??(jing)濟(jì)??(ji)體??(ti)系??(xi)相??(xiang)匹??(pi)配??(pei)??，利祝(li)用??(yong)現(xiàn)?(xian)代??(dai)化??(hua)手??(shou)段??(duan)和??(he)技??(ji)術(shù)??(shu)表??(biao)達(dá)??(da)吸??(xi)引??(yin)目??(mu)標(biāo)??(biao)受??(shou)眾??(zhong)；再??(zai)次??(ci)??，每??(mei)個(gè)??(ge)地??(di)方??(fang)都??(dou)有??(you)獨(dú)?(du)特??(te)的??(de)文??(wen)化??(hua)??，需??(xu)挖??(wa)掘??(jue)地??(di)方??(fang)特??(te)色??(se)??，打??(da)造??(zao)差??(cha)異??(yi)化??(hua)IP；最??(zui)后??(hou)??，要??(yao)注??(zhu)意??(yi)傳??(chuan)統(tǒng)??(tong)文??(wen)化??(hua)在??(zai)現(xiàn)??(xian)代??(dai)表??(biao)達(dá)??(da)中??(zhong)的??(de)潛?(qian)在??(zai)問(wèn)??(wen)題??(ti)??，引??(yin)導(dǎo)??(dao)正?(zheng)確??(que)價(jià)??(jia)值??(zhi)觀??(guan)???！　　?024年??(nian)度??(du)青??(qing)年??(nian)國(guó)??(guo)潮??(chao)品??(pin)牌??(pai)強(qiáng)??(qiang)國(guó)?(guo)觀??(guan)察??(cha)報(bào)??(bao)告??(gao)》顯??(xian)示??(shi)??，如??(ru)果??(guo)產(chǎn)??(chan)品??(pin)融??(rong)入??(ru)國(guó)??(guo)潮??(chao)元??(yuan)素??(su)??，78.9%的??(de)受??(shou)訪??(fang)青??(qing)年??(nian)會(huì)?(hui)更??(geng)有??(you)購(gòu)??(gou)買??(mai)意??(yi)愿??(yuan)??。??中??(zhong)青??(qing)報(bào)??(bao)·中??(zhong)青??(qing)網(wǎng)??(wang)記??(ji)者??(zhe)注?(zhu)意??(yi)到??(dao)??，以??(yi)北??(bei)京??(jing)為??(wei)例??(li)??，“首??(shou)店??(dian)”“首??(shou)發(fā)??(fa)”以?(yi)及??(ji)“IP聯(lián)??(lian)名??(ming)”已?(yi)經(jīng)??(jing)成??(cheng)為??(wei)一??(yi)些??(xie)商??(shang)家??(jia)的??(de)“流??(liu)量??(liang)密??(mi)碼??(ma)”??。。